Based in London, ‘Smiths’ of Smithfield is a Grade II listed, four-floor restaurant in the heart of Smithfield Market – London’s only working meat market. The second location, ‘Smiths’ Spitalfields, inspired by the former, is an all-day dining venue celebrating the best of British – bringing an unbeatable taste of British meat together with the finest British seasonal produce.
During their renovation, Sign Specialists were contracted in to help design, manufacture and install all interior and exterior signage for both premises. The project required the design of a multitude of signs from large window vinyl’s to the outside of the buildings, to 2.4m wide acrylic panels fitted with a cage.
A simple colour scheme of red, black and white created the perfect atmosphere inside each of the buildings and continuing the scheme outside created a real connection throughout. Externally, six bright red window vinyl’s were fitted to one side, standing out brightly from against the buildings dark exterior. Around the corner we designed custom window graphics featuring a large black & white bull’s head that stretched across 3 panes of glass.
Within the restaurants’, 3D box directional signs were installed and illuminated from the inside to stand out. In addition, a large light box was fitted, similar to those seen above a west end theatre. Upon this, bespoke 3D letters could be placed to list upcoming events at the restaurant