'New Style' Suzuki dealership in Letchworth | Sign Specialists Ltd

‘New Style’ Suzuki dealership in Letchworth

Progress Motor Retail Group has expanded its representation with Suzuki with the opening of a new showroom in Letchworth, Hertfordshire.

The showroom is one of the first in the UK to be fitted with ‘new style’ signage as part of a Suzuki showroom re-brand.

Designed by the team at Sign Specialists, the new style signage gives showrooms a more modern look and feel. Featuring; prominent red LED lighting to the underside of all fascia’s, a new contemporary entrance gate and a new shape 6-metre totem.

Progress Suzuki Letchworth, located on Icknield Way, features a seven-car showroom and forecourt space to display 20 used cars. It also has a dedicated workshop and smart repair centre.

“Letchworth is a recognised gateway to the important Hertfordshire market, and Icknield Way has always proved a popular thoroughfare for car buyers. We are therefore very well positioned to serve this local affluent customer base, and the opening of the latest site is also ideal timing as we look to welcome the new Swift supermini into the line-up,” said Matt Crathorn, brand manager of Progress Suzuki.

Dale Wyatt, sales and marketing director at Suzuki, said: “Since launching their very first Suzuki showroom in Northamptonshire three years ago, the Progress Motor Retail Group has built a reputation for excellent customer service and workmanship, which is reflected by a consistently solid sales performance. We are therefore delighted that they are continuing to expand their portfolio in the south of England.”