News Archives | Sign Specialists Ltd


Sign Specialists raises its game with new Mercedes-Benz Sprinter

One of the latest Mercedes-Benz additions to the fleet of third-generation family firm Sign Specialists Ltd is fitted with a ‘cherry picker’ that allows its operatives to work safely at heights of up to 14.3 metres. Established in 1947 and based in Redditch, the company is one of the UK’s largest sign manufacturers, and boasts a customer portfolio that includes some of the biggest names in the automotive, pub & restaurant, hotel & leisure, and retail sectors. Its new Sprinter 514 CDI has a 5.0-tonne gross weight and arrived via the Birmingham branch of Dealer Midlands Truck & Van. It was converted at the Kettering headquarters of leading vehicle-mounted access platform specialist Versalift, whose ETM38-F unit also offers a maximum outreach of 9.0 metres, and […]

‘New Style’ Suzuki dealership in Letchworth

Progress Motor Retail Group has expanded its representation with Suzuki with the opening of a new showroom in Letchworth, Hertfordshire. The showroom is one of the first in the UK to be fitted with ‘new style’ signage as part of a Suzuki showroom re-brand. Designed by the team at Sign Specialists, the new style signage gives showrooms a more modern look and feel. Featuring; prominent red LED lighting to the underside of all fascia’s, a new contemporary entrance gate and a new shape 6-metre totem. Progress Suzuki Letchworth, located on Icknield Way, features a seven-car showroom and forecourt space to display 20 used cars. It also has a dedicated workshop and smart repair centre. “Letchworth is a recognised gateway to the important Hertfordshire market, and […]

GWR – Europe’s Largest KIA Showroom

GWR KIA, the UK’s flagship dealership and home to Europe’s largest KIA Motors UK Showroom, is officially complete. Operated by Norton Way Group. The dealership is situated on the Great West Road, Brentford, West London and opened its doors in August 2016. The dealership is over 41,000sqft and split into four floors including a multi- level showroom. The highly visible site takes centre stage on the M4 elevated section, which is one of Britain’s busiest commuter roads. The top floor features a stunning, entirely glass façade to display the vehicle range and also includes a 17 by 4 metre LED display screen. The ground floor has over 750m² of space and hosts the entire Kia product range, for customers to view and test drive. The café is […]

Beano Stars in Hinckley to Test New ‘Play At’

The new children’s Play At area has been opened at The Marina Brewers Fayre in Hinckley. Guests visiting the pub got to experience the new Beano-themed Mini Play At Brewers Fayre, even getting to meet Dennis The Menace and Gnasher themselves. Vishal Samani, general manager of the Marina Brewers Fayre, said: “We’re incredibly pleased to have launched our new Mini Play At Brewers Fayre area, which children can enjoy for free while out for a family meal. “We’re looking forward to welcoming more families through our doors to enjoy the new facilities which are also perfect for children’s parties.” There is also a new party room called The Den, in which the team at Sign Specialists provided bespoke vinyl graphics for. This included a large […]

The Dock at Cardiff Bay – First Look

Mermaid Quay in Cardiff finally sees the opening of the brand new Brains bar and kitchen, The Dock. The new Bar & Kitchen will offer eclectic food and drink menus themed on world discovery, from its iconic waterside location – The Dock will offer unique world flavours and discovery dishes in a contemporary atmosphere suited to casual dining and drinking. The extensive food menu will offer signature dishes, gastro specials and family favourites, as well as an extensive brunch menu and coffee offer. The venue will also offer discovery craft beers, exotic cocktails – in addition to iconic gins in new flavours and serves. Spread across two floors – including an outside terrace – and flooded with light through floor to ceiling windows, the extensive […]

New Suzuki Showroom in Poole

Snows Motor Group has opened its first ever Suzuki showroom in Poole, Dorset. The group board director of Snows Motor Group, Neil McCue, said “It is a very exciting time to be joining the network when the Suzuki range is growing and vehicle sales are buoyant. Poole has always proved an important market in Dorset, hence our reason to locate our first Suzuki showroom in the town,” “We look forward to a sustained and successful relationship with the brand as we start a new journey together.” The new site was refurbished with the help of Sign Specialists who provided external signage, totems and entrance statements. The new showroom also features a five-car showroom and a display area for 15 used cars. The appointment brings Suzuki’s network up to […]

Chapelhouse Motor Group Adds Fifth Suzuki Franchise

Situated close to the city centre, the dealership on Blackpool Road has been modernised as part of an extensive refurbishment programme, included brand new exterior signage manufactured by Sign Specialists Ltd. The sales and marketing director at Suzuki GB, Dale Wyatt, said the continued expansion of the Chapelhouse Suzuki franchise demonstrates the “scale of success that they have enjoyed so far whilst working with our brand”. “It is also very encouraging to see the return of a sustained Suzuki presence in Preston, as this area of the UK represents a strategically important customer base.” Group operations director for Chapelhouse Motor Group, Chris Layton, , said: “Preston is a key location as we continue to grow the presence of Suzuki in the North West. Being part of one […]

Samuel Jones Named Britain’s Best New Pub

It has recently been announced The Samuel Jones craft ale smokehouse on Exeter Quay has been named ‘Best New Site’ at the prestigious national Publican Awards. The Awards ceremony was held in central London and championed the brightest and best performing businesses in the UK pub trade. The Smoke & Ale House was praised by the judges for the work it had done to preserve the Victorian aesthetic of the former bonded warehouse. As part of their development, Sign Specialists Ltd were contracted in to design, manufacture and install their new signage. Their brief required us to maintain a look and feel that resembled how the building would have looked in its heyday, yet with a 21st century touch of style. Other elements which appealed to […]

Walsall Football Club & Sign Specialists Ltd

Back in 1888, the two leading clubs in Walsall, namely Walsall Swifts and Walsall Town, merged to form Walsall Town Swifts, eventually becoming Walsall FC in 1895. Throughout the years, the club has seen many up’s and down’s with many of the country’s biggest clubs playing at the stadium at various points along the way. Towards the start of the 2011 campaign, the club agreed a 2 year stand-sponsorship deal with Sign Specialists because of the outstanding commercial support the company had given to the club over the past 20 years. During that time, Sign Specialists had been main front-of-shirt sponsors, back-of-shirt sponsors, stadium advertisers, match day sponsors and tremendous supporters of the Walsall FC Community Programme. The overwhelming support had been made possible by the […]

How Helvetica Conquered the World

Wherever you go in the world, you’ll find it very hard to find a graphic designer who isn’t familiar with the font. Originally released in 1957 under its original name ‘Neue Haas Grotesk’, Helvetica is one of the most well-known typefaces among designers and non-designers alike, but why? Many people attribute its popularity to Apple, and Steve Jobs’ decision to incorporate Helvetica into the Apple operating system. But the typeface had already joined the halls of design classics long before computers were on the scene. Swiss designers Emil Ruder and Armin Hofmann were on the faculty at the Basel School of Design, and it was their teachings that gave rise to the Swiss Style of design during the 1950s and 60s. Ruder was the typography […]